By Dr. John Mukoro
This Book is an inspiring and practical guide for aspiring entrepreneurs who seek to transform their financial independence. In this book, Dr. John Mukoro, mni, takes readers on a journey through his early years in Warri, Delta State, where he encountered traditional financial constraints, to the transformative experiences in Igboland that redefined his approach to business.
The contrast between his course mates who supported themselves and their families while in school ignited his entrepreneurial drive and taught him valuable lessons in self-reliance, strategy, and business growth.
Dr. John Mukoro, mni, shares detailed experiences of how he ventured into multiple businesses, from selling BYC polo shirts in Enugu to coordinating bread sales across Awka, all while balancing his academic life. Each chapter dives deeper into the actionable strategies he used to scale his ventures, overcome challenges, and eventually buy his first car during his second year in university.
Mukoro offers readers practical insights on how to build and expand businesses even in the most challenging environments, emphasizing the importance of networks, diversification, and continuous learning.
This book is not only a reflection of Mukoro’s entrepreneurial journey but also a blueprint for success. It is filled with lessons on how to observe, adapt, and scale quickly, making it a must-read for anyone looking to turn their hustle into an empire. Through the lens of Igbo land’s entrepreneurial culture, Dr. John Mukoro, mni, provides a powerful narrative on how resilience, innovation, and the right mindset can lead to remarkable success, making this a valuable resource for young entrepreneurs across the world.
Dr John Mukoro BDSP,M.IoD,mni
Speaker Consultant Author ✍️
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